Blog Posts About Blogging

Tips For Bloggers From Blogging Mix, all about blogs, bloggers and blogging!

2008 - Blogging In The Year Of The Rat 0
Win Your Blog a New Wordpress Theme 15
Advertise at JohnChow and Problogger Through Entrecard 3
Give Link Love On Christmas Day 0
Tips For Bloggers On Writer’s Block 9
Watch Videos On Your Mobile Phone With AvotmV 0
The 7 Wonders of the Blogosphere 5
5 Reasons To Use Your Own Domain Name 4
MySavings.com - Your Online Savings Community 0
Moving From Blogger To Wordpress With a Fantastic Theme 5
Looking For The Cheapest or The Fastest Broadband? 0
Shop Online For Your Christmas Presents 0
Submit Your Blog At Baidu.com 13
Promote Your Blog For Free Through Social Bookmarking Sites 7
Freelance Writer, Editor and Transcriber 0
Buy and Sell Blog Reviews at BuyBlogReviews.com 2
Qualities of a Reliable and Credible Review Site 1
Where To Get Free Wordpress Themes 4
How To Improve Your Alexa Traffic Rank? 6
AIMPromote - Your Better Customer Relationship Management Software 0
Get Paid To Blog With Smorty 1
Blogging With a Voice Recorder - Get Your Voice Recorder at SaveBuckets 0
SponsoredReviews.com - Get Paid For Your Reviews 6
How Do You Celebrate Your Blog’s Anniversary? 1
Handy Folders : Fast and Direct Access to Your Folders 0
Watch Videos On Your Mobile Phone (YouTube, Google Videos, DailyMotion Etc.) 0
Build Your Social Network With WireClub.com 0
Free Blogger Templates With Unique Designs - For Classic Blogger 3
Blogging Challenge : Improve Alexa Rank 2
Spice Up Your Website With Flash Components From Flashloded.com 0
Blog Prostitution - Bloggers For Sale 8
Why John Chow is the Paris Hilton of the Blogosphere 11
Free Blogger Templates and Wordpress Themes 3
Monetize Your Blog With PayPerPost 6
Simple Tips For a Faster Downloading Blog 1
Tips in Building a Credible Blog 12
Promote Your Blog Content For FREE! 0
Bloggers Unite In BlogCatalog’s Act of Kindness Challenge 0
Blogging Mix Update 0
Michael Gray’s Video Message - What Blogging Mix has to say? 0
Free Webmaster Tools 0
7 Blogging Mistakes that Bloggers do When Building Links 0
Free Blogger Templates 0
How to Create a Blog that Stands Out? 8 Effective Blogging Tips for Bloggers 0
Defending Google’s Action To Penalize Blogs That Sell Links 0
Exchange Links - How Do You Make Sure They Still Link To You? 0

Blog Posts About Blogging

Tips for bloggers from Blogging Mix, a blog about blogs, bloggers and blogging.

How To Optimize Adsense Profit? 0
7 Proven Effective Ways to Drive Traffic to Your Blog - Part I 0
Free Blog Promotion 0
How Do You Thank Your Blog Readers? 0
Blog Traffic For Beginners 0
Free Blogger Templates - Themed, Two, Three and Four Columns 0
Blog Promotion - Submit Your Blog To Search Engines 0
Stop Blog Abuse - Blogcatalog Blogging For A Great Cause Challenge 0
Wordpress Themes Converted For Blogger Beta 0
Free Direct Promotion From Hittail 0
Blog Rush : The Major Changes 0
Put Some Flavor On Your Blog Rush Widget 0
What’s New at BlogCatalog? - Blogcatalog Groups 0
Increase Technorati Authority and Blog Ranking 0
Blog Rush - More Exposure Equals More Traffic 0
Fechr.com - Broken Promises and Failed Expectations! 0
Create Your Own Free Three and Two Column Templates (Blogger, Movable Type, pMachine etc.) 0
Beware of Quechup.com. It’s One Hell of a Spammer! 0
Free Directories - Submit Your Blog Now! 1
Exchange Blog Reviews - An Open Invitation 0
How to Protect Your Blogger Blog From Hackers? 0
Free Blogger Templates 0
Viral Linking to Increase Technorati Ranking and Google Page Rank : Your A-Z Blogs 0
Blogging Contest 0
Blogsrecord.com - Blogging Mix Review 0
Improving Comment System For Blogger Blogs 0
Free, Unique, Themed, 3 and 2 Column Blogger Templates 0
Blogging Mix - Performance Report 3 Months Since It’s Launched 0
Effective Ways to Increase Your Technorati Ranking and Google Page Rank 0
DOFOLLOW Blogs With Good Google Page Rank 0
Dramatically Increase Your Google Page Rank and Technorati Ranking With Viral Linking 0
Attract Traffic to Your Blog: Alternative to Search Engines 0
Removing NOFOLLOW attribute on Your Comments (Blogger) 0
Free Templates For Blogger (Blogspot) and Wordpress 0
Problems With Static Technorati Blog Authority and Blog Ranking? 0
BlogCatalog - Blogging for a Great Cause Challenge 0
Free Blog Tools, Free Blogger Templates and Free Open Website Directories 0
The Art of Link Seduction 0
Give me 1 Link, I’ll Give You 5 Links in Return 0
Simple Ways to Optimize your Blog for Search Engines 0
Free Social Networking Online - Attract More Traffic to your Blog 0
Love Links and Short Reviews of Blogcatalog Members’ Blogs - Part II 0
Blogging Mix is Looking for Guest Bloggers 0
Blogging Advice to Beginners from Successful Bloggers 0
Get Featured at Fechr.com - An Innovative Way to Gain Traffic 0
Blog’s Search Engine Position 0
Keyword Density Checker 2
Domain Whois 1
Keyword Suggestion 2
Meta-tags Generator 1
Link Shortener 2
Link Price Calculator 3
Domain Availability Checker 0
Source Code Viewer 3
Page Rank Checker 1
Index Checker (Google, Yahoo and MSN) 1
Google Banned Checker 1
Broken Link Checker 1
Guilty or Not? Are You a Desperate Blogger? 0
Free Tools to Evaluate Blog’s Performance 0
Blogcatalog : What Makes it Different? - Blogging Mix Review 0
Comment Policy - www.BloggingMix.com 0
Blogging Mix - Quick News Update 0
How to Create Valuable Contents for Your Readers? 0
Love Links and Short Reviews of Blogcatalog Members’ Blogs - Part I 0
Terms of Service - www.BloggingMix.com 0
Blogskins.com - Free Templates for Blogger, Xanga and Movable Type 0
Disclosure Policy - www.BloggingMix.com 0
Search Status Plugins - Know More About the Websites and Blogs You Visit! 0
Increase Technorati Blog Reactions and Authority Through Webetur.com 0
Hittail: Works Best with Mozilla Firefox 1
Blog Directories - Free Submission 1
Free Three Column Blogger Template - II 0
Free Three Column Blogger Template - I 0
How to Get Stumbled by the Top Stumblers of StumbleUpon? 0
7 Proven Effective Ways to Drive Traffic to Your Blog - Part II 0
136 Free Links - Submit to Article Directories Now! 0
Blogger Behind Blogging Mix - Rocky John Tayaban 0
Traffic Referrals From Blogcatalog - Traffic Tips to New Bloggers 0
7 Major Traffic Killers 1
Increase Your Blog Traffic Using 103bees 0
1000 Blog, Search Engine and RSS Directories – Free Submission 0
Use Social Networks to Drive Traffic to your Blog – Use Friendster 0
Bloggers, Don’t Give Up Blogging! 0
Strategic Blogging - Set Your Blog Objectives 0
Improve your blog’s search Engine Ranking - Submit to the Open Directory Project 0
Compiled Blogging Tip of the Day - BloggingMix.com 0
Blogging Mix - Article Directory 0
Blogging Tips When Writing Content for your Blog Readers 0
How to Add the Most Popular Social Bookmarks in your Blog? 0
How to Remove Blogger NAVBAR in your Blog? 0
Cost Free 3 Column Templates for New Blogger, Get Them Now! 0
Construct your Own Cost Free Blog with Blogger 0
The Blogging Mix: Key Elements to a Successful Blog! (Content, Connection and Continuity) 1
Blog, Blogging and Blogger? 1
Blogger: Blogger’s Choice for Blogging 1
Cost Free Blogging Services 0

Email Marketing Software Drives Sales with Landing Pages

Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

The first goal is always to get people to open your email marketing campaign. For the time being, however, let’s assume you already have a captivated audience that has eagerly opened your message. Once opened, we’ll assume you have spent an adequate amount of time creating compelling copy for your email campaign that clearly explains to your reader exactly what you’re offering. Now comes the important part, where you want to take them from your email and onto your website where you can complete the sale.

Many marketers will include big bold calls to action in their email marketing campaigns that explicitly direct the recipient on what to do next. For example, phases like “Click here now” or “Quick! Click To Buy Now. Limited Quantities Going Fast” are all good calls to action. Other marketers however, take a more passive approach and write something a bit mellower, like “Learn More” or “Additional Information”. Depending on your audience and the product you are selling, you will have to choose an appropriate method. But, if you find one doesn’t work in your email marketing campaigns, then you can always switch to the other.

Just getting them to click is only the beginning of the battle. One of the most important pieces of the puzzle that can make or break your sale and really drive home the effectiveness and ROI of your email marketing campaign is the page you bring the person to, also know as the “landing page”.

A landing page does not have to be your homepage. Most marketers have found that with email marketing, much like search engine marketing, often times a custom landing page just for the specific campaign is the most effective. This is not to say that your homepage is not a good source of information, but it may be so cluttered with other distractions (like other products) that the user gets confused.

A custom landing page for your email marketing campaigns should be directly related to the link that was clicked. For example, if the reader clicks a link talking about a certain type of widget you have for sale, then the landing page should focus almost exclusively on that widget. After all, intuitively we know the user expressed interest in this widget, so why would we take them anywhere else but to the quickest route to close the sale for the widget?

Good landing pages for email marketing campaigns have a few common elements:

1. Less Is More
You may have tons of products and many things you want to say, but please restrain yourself. The old marketing philosophy of “keep it simple” completely applies to landing pages. By the time someone gets to your landing page, they’ve already opened your email and clicked on a link, so the last thing you want to do is make them work even more to find the information they’re looking for.

2. The page is an Extension of The Link They Clicked
When someone clicks a link in your email marketing campaign, they should see information directly related to that link. If someone, for example, clicks on one of your call to action statements about a particular product, the moment they get to your landing page, that product should be staring back at them. If someone clicks a link and then finds themselves looking at totally unrelated information, it takes less than a second to close your website and, suddenly, you’ve lost the sale.

3. Don’t Oversell Your Product and Scare Your Customer Off
While this point does tie into the “less is more” philosophy, it does warrant its own section because all too often businesses will attempt to cram every teeny tiny bit of information onto a webpage. I refer to this as ‘overselling’ because you are presenting the user with so much more information than they need to make the purchase. In fact, it’s just hindering your ability to close the sale. We’ve all probably seen the sales pages on the internet that seem to scroll endlessly, touting benefit after benefit about why a certain product is the greatest product in the world. Those make for the worst kind of landing pages for your email marketing campaigns because every time users have to scroll, they get more time to give up on the sale. Tell people what they need to know and then stop. If you want to provide a link on your landing page for detailed specifications, that’s totally acceptable, but don’t make your page intimidating because it’s trying to cram so much information into your customer’s mind.

4. Make It Obvious What You Want the User to Do Next
If the goal of your landing page is to get someone to click the ‘buy now’ button, then make sure that button is very obvious. There is absolutely nothing wrong with having a big button on your page that clearly tells the customer ‘I’m the next step’, like ‘Click here to buy now’. If, however, your goal is to generate phone calls, then make sure your phone number is prominently displayed. If people have to guess what the next desired action is, then they may guess wrong or, worse yet, not guess at all and just leave.

With the above tips, you will be able to create well crafted landing page that will help boost the ROI of your email marketing campaigns. Lastly, make sure you are using a quality email marketing software that will track the clicks in your email marketing campaign so you can get instant feedback on the action, from the point users open your email, leading up to the point they get dropped on your landing page.

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because you
were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.

Interruption marketing does just that. It interrupts you,
and steals your time.

And it is the darling of mass marketing, which is the child of the mass media, which was born in the 19th century with large circulation newspapers, and thrived in the 20th with radio, TV, and the international media.

Now, it's overkill. People ignore it (can you remember any of the TV ads you saw last night), or hate it, like that dinnertime phone call.

Before mass marketing, product information was rarely thrust at you. You chose it. You initiated the whole process. It was your idea that you wanted a particular thing. So you'd stroll down the street seeking the store that sold it. Then you'd go into the store to ask a clerk about the quality, price, size, colour, etc. of its assortment of the thing you had in mind. If none suited you, off to another store.

You had control of the whole process. Now, because we're all becoming immune to interruption marketing, this old-style of marketing is back in favour.

But today it's called 'permission marketing', and you call
all the shots. You permit a firm or individual to provide
you with information about a service or product they offer. And it's done primarily through the Internet and e-mail.

Why am I telling you all this? Because you're probably using both types. Your website exemplifies permission marketing, while your cold-canvassing interrupts.

Interestingly, the most favored practice-building techniques of top-earning advisors involve permission marketing. So it behooves you to increase your use of permission marketing, and reduce your use of interruption marketing.

Think about it. People hate interruption marketing, but like permission marketing. Why? Because they're in control.

Interruption marketing is hit and run. One size fits all.
No distinction between individuals.

In contrast, permission marketing aims at building long-term relationships with individuals. Exactly what you want. But it takes time.

The ideal beginning of a permission-marketing process is for the prospect to phone to say she's been referred to you, and would like to set up a meeting.

Let's be honest. This rarely happens.

Next best is you get a referral from a good client. Now, do you phone or write? A letter is less intrusive than a phone call, so write.

A letter is also more impressive than a phone call, and it
tells the prospect much more about you. For example, that
you think she's worth a lot more than a mere phone call,
that you have a letterhead, a business address, and possibly a degree or designation, or two.

And, as you don't want your letter to look like a mass
mailing, write, don't type, her name and address on the
envelope, and stick a real stamp on it.

But don't pitch product, or your letter's just another piece of junk mail.

Instead offer something. No, not a trip to Bermuda, but
something ongoing that will help build the recipient's trust and confidence in you. Your newsletter, for example, thus:
"Your name was given to me by Mr. Paul Piper who felt you'd benefit, as he did, from utilizing my services. Tips For Bloggers

"To introduce you to my areas of expertise I've included the current issue of my client newsletter, and will mail more monthly issues before contacting you directly.

"If you would prefer to meet me before that, please call, or write me."

But I've run out of space. So if you want to know more about permission marketing visit http://www.eTIP.ca/ and subscribe to my newsletter as it's also an example.