AdSense is a wonderful program that enables virtually any web publisher an opportunity to make a little extra pocket change. Unfortunately, it doesn't always work exactly like it should. When ads keep popping up with a focus that is completely different from the site at hand's, it's time to take action.
Since the whole idea behind AdSense ads is to provide publishers with advertising that's relevant to their sites, making sure that this is so is important. The idea is that visitors on a site about video games are more likely to click through and act on ads about games than they are on ads about feminine products, for example. It's wonderful in theory, but AdSense doesn't always produce as it should.
Google has been working hard to correct this issue, but there are things publishers can do on their own to increase their chances of getting ads that match content. Most of the measures are quite easy to employ. Since they can result in better revenue, they're worth considering if mismatched ads keep appearing.
Section targeting is one of the first steps that should be considered. This prospect involves nothing more than putting special code around a site's most important parts. This helps make sure that AdSense's bots read these parts before seeking out relevant ads. Targeting can also extend to programming that tells AdSense what copy not to scan. What to include here might involve such things as headers, footers and even lists and copy that just are not relevant to a site's overall focus.
AdSense also seems to read a page's meta tags. With this in mind, it's a good idea to make sure they reflect the important keywords. Meta tags can be found within a page's source code. If the tags don't reflect a site's theme or a post's, change them to include the right keywords. Bloggers will find this prospect is simple using "title tags" coding or other management tools for the program they use.
While meta tags can be important, overall keywords in posts and articles are more so. The idea here is to make sure keyword focus is clear enough for the bots to read. Make sure they are obvious, but don't destroy the flow of the content. Having the right works within posts and articles can simply make it easier for AdSense to scan for relevancy. Brand names and trade names are perfectly acceptable to use and can result in very relevant ads.
Making sure keywords are clear in titles is also very important. In fact, it could be the most important consideration. Since clear keywords in titles is also useful for search engine placement, getting into the habit of thinking SEO for titles is just a good thing to do AdSense or not.
If pictures are included on a site, it's not a bad idea to make sure they are named with keywords in mind, too. How much or how little of an impact this has on AdSense's reading ability is unknown, but it could play a role.
In a perfect world, AdSense would work as it was meant to all of the time. It's not a perfect world, however. A few easy measures can very much help publishers ensure relevant ads on their sites. It can, also, help increase revenue. If problems still arise, contact AdSense directly. A little time and patience for a reply might be required, but the folks behind the program are noted for their willingness to correct issues.
Since the whole idea behind AdSense ads is to provide publishers with advertising that's relevant to their sites, making sure that this is so is important. The idea is that visitors on a site about video games are more likely to click through and act on ads about games than they are on ads about feminine products, for example. It's wonderful in theory, but AdSense doesn't always produce as it should.
Google has been working hard to correct this issue, but there are things publishers can do on their own to increase their chances of getting ads that match content. Most of the measures are quite easy to employ. Since they can result in better revenue, they're worth considering if mismatched ads keep appearing.
Section targeting is one of the first steps that should be considered. This prospect involves nothing more than putting special code around a site's most important parts. This helps make sure that AdSense's bots read these parts before seeking out relevant ads. Targeting can also extend to programming that tells AdSense what copy not to scan. What to include here might involve such things as headers, footers and even lists and copy that just are not relevant to a site's overall focus.
AdSense also seems to read a page's meta tags. With this in mind, it's a good idea to make sure they reflect the important keywords. Meta tags can be found within a page's source code. If the tags don't reflect a site's theme or a post's, change them to include the right keywords. Bloggers will find this prospect is simple using "title tags" coding or other management tools for the program they use.
While meta tags can be important, overall keywords in posts and articles are more so. The idea here is to make sure keyword focus is clear enough for the bots to read. Make sure they are obvious, but don't destroy the flow of the content. Having the right works within posts and articles can simply make it easier for AdSense to scan for relevancy. Brand names and trade names are perfectly acceptable to use and can result in very relevant ads.
Making sure keywords are clear in titles is also very important. In fact, it could be the most important consideration. Since clear keywords in titles is also useful for search engine placement, getting into the habit of thinking SEO for titles is just a good thing to do AdSense or not.
If pictures are included on a site, it's not a bad idea to make sure they are named with keywords in mind, too. How much or how little of an impact this has on AdSense's reading ability is unknown, but it could play a role.
In a perfect world, AdSense would work as it was meant to all of the time. It's not a perfect world, however. A few easy measures can very much help publishers ensure relevant ads on their sites. It can, also, help increase revenue. If problems still arise, contact AdSense directly. A little time and patience for a reply might be required, but the folks behind the program are noted for their willingness to correct issues.
Article Source: http://www.articlesnatch.com
About the Author:Author Jeff Alderson develops innovative SEO tools. He is an expert on boosting traffic and sales. Jeff recommends using Ad Word Analyzer to find adsense keywords for your website.You can get a unique content version of this article.
About the Author:Author Jeff Alderson develops innovative SEO tools. He is an expert on boosting traffic and sales. Jeff recommends using Ad Word Analyzer to find adsense keywords for your website.You can get a unique content version of this article.
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